How to turn customers away? Ask them to Book a Demo!
Last week I started working with a new client to help them get more referrals to their platform through their own website. Without giving too much away, they provide a service that pretty much every business needs but they have still been struggling to get buy in from their target audience. As … Read more about How to turn customers away? Ask them to Book a Demo!
Five Tip Friday (or nuggets, pieces, bullets, musings…)
Welcome to my version of 'Five Tip Friday'! I know, it's not exactly a new idea but as an entrepreneur and business consultant this is my place to share my tips, ideas and thoughts with you. So, who are you? You are a company founder, director or manager with success, innovation and drive at … Read more about Five Tip Friday (or nuggets, pieces, bullets, musings…)
UX Musings 2: Buying a printer – A tale of two experiences
Today our home printer died. RIP HP8710. As I'm delivering a UX Workshop tomorrow, the timing was baaaaad. Isn't that was printers do? I could start ranting about printer technology (which seems to be circa the ice age) but I refrain! Anyway, after doing some quick research I found a new … Read more about UX Musings 2: Buying a printer – A tale of two experiences
UX Musings 1: Veygo
Today I ordered learner driver car insurance for my daughter. It's a good deal. Around £120 for three months car insurance with no affect on the main driver even if she does put it in a ditch! I used the Veygo website to get her sorted. It was going swimmingly. I really liked the experience; easy … Read more about UX Musings 1: Veygo
How to create amazing experiences with customer mapping
Do you want your business to succeed and get ahead of the competition by providing a memorable customer experience? Spending a little time mapping out the customer journey could present opportunities which increase customer acquisition, retention and increase turnover. Before we get started, … Read more about How to create amazing experiences with customer mapping
Blockchain and the User Experience: What Can We Expect & How Do We Manage It?
Only 12 months ago, the term Blockchain was barely on our radar. In 2018, however, it's one of the most talked about in tech. The clock is ticking on how long it will take for blockchain technology to severely disrupt some of our most trusted services and upset the middlemen who have enjoyed high … Read more about Blockchain and the User Experience: What Can We Expect & How Do We Manage It?
Another Successful UX Workshop
Fifteen delegates from a wide range of IT, digital and creative and design roles attended a User Experience workshop I hosted in partnership with Design Network North last week. The three hour session was packed with activities including buyer persona creation, user journey planning, website … Read more about Another Successful UX Workshop