Today our home printer died. RIP HP8710.
As I’m delivering a UX Workshop tomorrow, the timing was baaaaad. Isn’t that was printers do? I could start ranting about printer technology (which seems to be circa the ice age) but I refrain!
Anyway, after doing some quick research I found a new printer. John Lewis – great UI but out of stock, Amazon – bad UI, too much jargon and 2 day delivery (even on prime) so I googled the model number again and up pops Argos.
I have to admit that I don’t shop at Argos too often but I had recently used their website as an example of good user interface design and I rather like their micro-interactions (ie. 3 people are looking at this right now, 104 people have bought this product in the last 24 hours etc.) Good use of FOMO!
The product description was easy to read (unlike Amazon) and they successfully managed to persuade me to buy ink for a slightly reduced price. Having easily navigated the ‘collection from store’ and ‘checkout’ I was promptly sent a confirmation email that my order was indeed ready to collect from my chosen location.
I arrived and saw the clearly signposted ‘Fast Track’ section for those that had already paid online. A section was ‘cordoned off’ for those that who were selecting products from the in-store catalogues. That section was really well staffed and the queue moved quickly. I, on the other hand, was left standing while at least five people in the ‘non-fast’ queue were served.
I wouldn’t say there was no-one around. There were. On computers, chatting…most likely about something very important. I caught his eye, he picked up the phone and two members of staff appeared.
“How can I help?”
Maybe I should have read the jargon?
The printer doesn’t connect to 5 ghz wi-fi…what did I say about printer technology?
Back to the drawing board otherwise known as Google…